Evidently almost every part that the Kardashian-Jenners contact turns to gold, which is presumably why FWRD has appointed Kendall Jenner as its new artistic director.
Jenner — recognized for her glossy, ’90s-inspired fashion and clever silhouettes — can be tasked with curating the posh vogue e-tailer’s manufacturers, directing the web site’s design, creating month-to-month edits, and brainstorming advertising and marketing concepts, partnerships and activations. Per FWRD, the star will formally step into her position throughout this month’s New York Vogue Week. The net retailer was initially based by Hollywood stylist Elyse Walker (who’s not concerned within the firm) in partnership with Revolve Group.
The title is the newest addition to the previous Protecting Up with the Kardashians star-turned-top supermodel‘s resume. Jenner follows in her entrepreneurial household’s footsteps, having launched 818 Tequila earlier this yr.
In an announcement, Jenner explains, “I grew up loving vogue and have been extremely lucky to work with among the most sensible folks on this enterprise. As FWRD’s artistic director, I’m excited to assist curate the positioning’s providing with rising designers and types.”
Michael Mente, co-CEO and co-founder of Revolve Group, calls Fwrd’s new artistic director “the right selection as we proceed to put money into the subsequent era luxurious client. We’ve got at all times had an excessive admiration for Kendall’s fashion, creativity, and total beautiful style. Her multifaceted expertise within the vogue trade and the imaginative and prescient she has outlined for the FWRD enterprise has the potential to rework our enterprise and the posh enterprise as an entire.”
Revolve Group chief model officer Raissa Gerona provides, “Kendall is the epitome of luxurious vogue, and there isn’t a greater match for this place. As leaders within the trade and innovators in advertising and marketing, we’re at all times searching for recent concepts, staying forward of the curve, and being on the forefront of favor traits. The world seems to be at Kendall to steer the trade, and we’re past excited to have her imaginative and prescient for FWRD come to life.”
To have fun her new publish, Jenner stars in a fall marketing campaign shot by British photographer Glen Luchford (an everyday Gucci collaborator) within the star’s hometown of Los Angeles and styled by Carlos Nazario (who has labored with Alexandria Ocasio-Cortez, Naomi Campbell and Lizzo, and was the primary Black stylist to dream up a Vogue cowl).
Jenner additionally chosen her high picks for fall, and the 18-piece curation ($85 to $3,500) contains on a regular basis staples corresponding to ivory high-waisted knitted briefs by Aisling Camps and glossy inexperienced eco leather-based boots by Gia Borghini to baggage by Balenciaga, Bottega Veneta and The Row. The autumn edit additionally features a curve-hugging knitted lavender costume by Zits Studios and a chrome steel mesh costume by Fanni Schiavoni. (We count on to see all of them on Jenner the subsequent time she’s snapped exterior of a membership.)
See the complete marketing campaign at FWRD and store a few of Jenner’s hand-picked favorites from the web retailer beneath.
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1. Balenciaga Wire Stretch Sandals
Balenciaga Wire Stretch Sandals
2. Zits Studios Kaida Costume
Zits Studios Kaida Costume
3. The Row ’90s Baguette Bag
The Row ’90s Baguette Bag
4. Fanni Schiavoni Amira Costume
Fanni Schiavoni Amira Costume
5. Laquan Smith Bustier Prime
Laquan Smith Bustier Prime
6. Balenciaga XS Le Cagole Shoulder Bag
Balenciaga XS Le Cagole Shoulder Bag
7. Valentino Garavani Roman Stud Loafers
Valentino Garavani Roman Stud Loafers