There’s a brand new morning coming to CBS.
The printed community plans to rebrand its morning present CBS This Morning as CBS Mornings starting Sept. 7, aiming for a constant model throughout its day by day information lineup, which additionally consists of CBS Saturday Morning an the long-running CBS Sunday Morning. The rebrand comes amid a bigger refresh for this system, which launched in 2012 as a successor to The Early Present.
Along with the title change, CBS Mornings is swapping out co-hosts, with former NFL star Nate Burleson becoming a member of Gayle King and Tony Dkoupil on the anchor desk, changing Anthony Mason. It’ll even be switching studios, leaving its ground-floor perch on the CBS Broadcast Heart on the west aspect of Manhattan for a second-floor studio at ViacomCBS’ company headquarters in Occasions Sq. (it’s the identical studio that housed MTV’s Whole Request Stay a few years in the past). The Saturday present will even originate from the brand new studio.
CBS Mornings joins ABC’s Good Morning America in Occasions Sq., with NBC’s At present present only a few blocks north in Rockefeller Plaza.
If something, CBS is making an attempt to, within the phrases of Neeraj Khemlani, the president and co-head of CBS Information and Stations, deliver “a little bit little bit of CBS Sunday Morning — each morning — on CBS Mornings.” CBS Sunday Morning, anchored by Jane Pauley, has been the primary Sunday morning information program for 20 years, whereas its weekday counterparts have typically performed second fiddle to the ABC and NBC broadcasts.
“All CBS Information morning broadcasts will now be a part of the identical household, with a deal with unique reporting and beautiful storytelling, linked by the sound of the long-lasting trumpet music and an ethos of optimism that carries during to the sunshine brand itself,” added Khemlani.