Contemporary Vine Wine — the health-conscious model from finest pals and enterprise companions Nina Dobrev and Julianne Hough — has entered right into a multi-year partnership because the wine associate of the Los Angeles Chargers.
Beneath the deal, Contemporary Vine Wine can be served at choose bars on the NFL workforce’s new residence, SoFi Stadium. On the menu would be the label’s California cabernet sauvignon, pinot noir, chardonnay, and just lately launched rosé.
To have fun the association, Dobrev and Hough turned up on the Chargers first residence recreation on Aug. 22. The deal marks the fourth sports activities partnership for Contemporary Vine after related pacts with the Nationwide Hockey League, Nationwide Basketball Affiliation, and Main League Baseball.
Dobrev, a “very long time soccer fan,” mentioned Contemporary Vine will deliver a premium luxurious wine expertise to followers “who love indulging within the biggest issues that life has to supply whereas being acutely aware shoppers with lively life-style selections.” She added: “Because the world reopens, we hope that Contemporary Vine Wine and SoFi stadium can deliver individuals collectively safely by means of laughter, connection, and shared experiences whereas satisfying their style buds.”
Hough urged the model’s “premium low-carb, low-calorie, gluten-free, and vegan-friendly wines” can be match for Chargers followers and sports activities lovers. “The synergy throughout our model, Contemporary Vine Wine, and SoFi Stadium, is unmatched, and we can’t wait to share with followers the pleasing, guilt-free expertise that Contemporary Vine Wine is.”
Chargers president of enterprise operations A.G. Spanos mentioned his group is thrilled to associate with Contemporary Vine Wine. “We couldn’t be happier that Julianne and Nina had been capable of be a part of us final Sunday as we kicked off the partnership whereas additionally welcoming followers to a Chargers recreation at SoFi Stadium for the primary time. With the ability to provide their premium assortment of wines to our followers additional enhances what is really a rare gameday expertise.”
Earlier this summer season, the pair opened up on their journey from pals to enterprise companions, telling Sarkarijob that it’s been a seamless and fruitful collaboration. “On the finish of the day, life is about sharing issues with individuals you’re keen on, laughing and having fun with each single second, the highs and the lows,” Dobrev mentioned in Could. “It’s been such a excessive with Julianne.”