Patreon has tapped Avi Gandhi, a former digital media expertise agent at WME and government at Jimmy Kimmel and Brent Montgomery’s Wheelhouse, as its new head of creator partnerships, the corporate mentioned on Wednesday.
Reporting to Kerri Pollard, Patreon’s chief income officer, Gandhi will lead the corporate’s outreach to Patreon creators and assist them monetize their work on the platform. Most not too long ago, he was the chief vp of digital at Wheelhouse, the place he helped establish expertise to develop content material franchises throughout streaming, podcasts and social media.
Previous to his tenure at Wheelhouse, Gandhi was one of many first brokers at WME to signify YouTubers and helped construct out the company’s illustration throughout gaming, podcasting and different digital expertise.
The subscription platform for creators, based in 2013, mentioned in April that it had raised $155 million in funding, led by Tiger World Administration, at a $4 billion valuation — greater than triple its final reported valuation of $1.2 million final 12 months.