The disruptive forces remaking a lot of the worldwide leisure business have proved surprisingly helpful to South Korean content material market BCWW, which is able to host its twenty first annual version Sept. 6-10.
The quickly rising business confab, whose humble origins stretch again to 2001, has seen just about each latest business pattern bend to its benefit, whether or not it’s the rise of episodic collection because the preeminent international content material class, or the voracious urge for food for South Korean dramas and codecs among the many main streamers, and even the pivot to on-line commerce exhibits amid the difficulties of holding bodily occasions throughout the COVID-19 pandemic.
BCWW started in Seoul as a platform primarily for Korean studios to showcase their new collection and codecs to home and regional Asian patrons. However within the ensuing years, as South Korea’s extremely achieved display content material has discovered a rising international viewers, the occasion’s attain and affect has grown apace.
“Once we first began, it was the market the place solely Korean content material was launched, however BCWW has advanced into a global broadcasting content material market representing all of Asia — particularly since Korea’s manufacturing functionality and wonderful content material have turn into so acknowledged globally,” says Lee Do Hyoung, normal director of the broadcasting division on the Korea Artistic Content material Company (KOCCA), host and organizer of BCWW.
“We are actually working to develop into a world broadcast content material market to match the extent of a MIPTV, MIPCOM, ATF in Singapore or Hong Kong’s Filmart,” he provides.
For a sign of the worth worldwide streamers are inserting on Korean content material as we speak, look no additional than how a lot capital Netflix, which has a robust head begin within the area, is pouring into the class. In February, the streamer held a star-studded occasion in Seoul the place it pledged to spend $500 million on South Korean movie and collection in 2021 alone. The corporate additionally lately additional expanded its footprint in Korea by leasing two massive studio areas close to Seoul. Disney+ and HBO Max, in the meantime, each are anticipated to launch in South Korea within the months forward, which is definite to drive one other wave of content material spending and viewers curiosity in Korean collection.
“The globalization of TV content material is intensifying due to the altering media surroundings, such because the rise of world streaming companies and the social environmental adjustments attributable to the pandemic,” notes Lee. Each adjustments, he says, introduced a giant increase to BCWW final 12 months, when the occasion transitioned from a bodily occasion to an all-online conference for the primary time.
Organizers went via a trial by hearth as they hustled to determine all-new techniques to facilitate a totally digital market, on-line panel discussions and different assist companies; they usually puzzled what turnout could be like with the pandemic raging on. Because it turned out, nonetheless, the accessibility of the net format considerably boosted attendance amongst many contributors around the globe who may need been apprehensive about touring all the way in which to South Korea to take a look at a brand new market.
“Our regular guests and contributors are from Japan, Taiwan, China and the opposite Southeast Asian nations,” Lee explains. “Nonetheless, after we remodeled it into an internet occasion we noticed a noticeable rise within the variety of contributors from Europe, North America and different faraway nations.”
This 12 months’s BCWW will function the same old on-line market, with complementary Korean translation companies accessible as wanted to patrons and sellers holding digital conferences. The occasion’s convention and panel dialogue collection will embrace periods that includes a spread of business leaders, together with actor/comic/producer Ken Jeong, on behalf of his manufacturing banner DK Ent., Inc.; Clement Schwebig, WarnerMedia’s managing director of India, Southeast Asia and Korea; Rob Wade, president of other leisure for Fox Leisure; Hwang Jin Woo, former president of CJ ENM, now CEO of powerhouse Korean manufacturing outfit One thing Particular; Invoice Bost, president of Skydance Tv; and Park Hyun, president of Korea’s Studio Dragon, amongst dozens of others.
Alongside WarnerMedia, executives from Korea’s fast-growing home streaming platforms — resembling Wavve, Watcha, Tving and Kakao TV — additionally will take part within the panels, as will different regional Asian leaders, like Southeast Asia’s Viu and Chinese language giants iQiyi and Tencent Video.
A spotlight of the programming, Lee says, would be the format pitching showcase, the place worldwide patrons shall be on the look out for the following cross-over Korean hit. “Now we have many patrons and content material suppliers from an growing variety of nations, so we will say with confidence that Hollywood professionals shall be uncovered to plenty of high quality content material, they usually may even uncover the following Good Physician or the following The Masked Singer.”
He provides: “Our imaginative and prescient for BCWW is to turn into a market wherein Korea content material and any wonderful content material concentrating on the worldwide market is traded and promoted successfully — and this purpose is very vital at a time when the market itself is turning into extra globalized and related than ever earlier than.”