Brian Baumgartner loves milk. So, when The Workplace star was approached by the California Milk Processor Board to entrance its newest marketing campaign, “By no means Do What You Love,” it was a straightforward sure. (Additionally, in response to Grub Avenue, Baumgartner could also be a part of a brand new wave of milk drinkers ignoring the pattern of cashew, oat, almond, coconut milk, and the like.) The marketing campaign facilities Baumgartner as he interviews Californians and asks them to defend what they love whereas hinting at cancel tradition and misinformation. Sarkarijob caught up with Baumgartner by way of Zoom to debate why he stated sure, what he’s loving as of late and the way he retains all of his Workplace-related tasks straight.
This new marketing campaign — “By no means Doubt What You Love” — is an attention-grabbing method, meant to push individuals to defend what they love whereas additionally selling milk. Why did you say sure to it?
It’s a superb positioning of an incredible message. To begin with, the California Milk Processor Board and their iconic marketing campaign, “received milk?” … I imply, who doesn’t know, “received milk?” with the mustaches? My first thought was, am I going to have a mustache? As a result of I don’t do the facial hair. With By no means Doubt What You Love Marketing campaign, it’s a play on combating all of the misinformation that exists on the planet. You by no means fairly know what is sweet, what’s dangerous, and so we use that as a play on milk and encourage individuals to by no means doubt these issues that they love — like milk.
[In the campaign], we have now numerous enjoyable canceling puppies and grandmas and seashores and all of the issues individuals love in California. I had numerous enjoyable capturing it and I received to satisfy a ton of attention-grabbing individuals. We had a good time in Venice and Downtown L.A.
The cancel tradition half is attention-grabbing, and I didn’t think about whether or not milk was in peril of being canceled, particularly in California. Are you an enormous milk drinker?
I’m a milk drinker. Sure. Complete milk, 2 p.c, nonfat, relying on what I’m placing it in. It was simple for me to help them as a result of I actually do love milk.
What’s your take simply on cancel tradition, basically?
Effectively, look, I believe the purpose is it’s concerning the misinformation. It’s really easy for anyone on Twitter or different social media shops to unfold misinformation. To not get overly political, however you possibly can see it on the market with COVID-19 vaccines. Are they good or dangerous? Ought to we or shouldn’t we? I actually don’t faux to have the solutions, however I do know that there’s numerous misinformation that’s on the market proper now. The place milk performs into it, there’s a sure phase of the inhabitants that believes almond milk and oat milk and no matter form of milk is best. However why is milk abruptly dangerous? We’re taking part in on the issues that we love and placing doubt in individuals’s minds that perhaps they shouldn’t simply hearken to no matter they hear. Or, on this case, somebody who appears to be like like me with a microphone in entrance of them telling them that sure issues are dangerous.
The marketing campaign additionally encourages individuals to by no means doubt doing what they love. What are some issues that you simply love?
It’s a COVID cliche, however I received a canine over the past yr and a half. I by no means thought that I’d do the large canine factor in California however the quantity of pleasure the canine has introduced into my life during the last yr is in indescribable.
I additionally suppose the significance of household and preserving in contact has been an enormous factor for me. I didn’t see my dad and mom for 16 months. They dwell down within the southeastern United States and it was actually troublesome [to be apart for so long]. I ultimately traveled again to spend time with them however I really feel inspired that the brand new expertise was used for good throughout this dangerous time. I additionally used Zoom to see and keep in contact with previous pals from highschool that I don’t communicate with as repeatedly. Clearly, in-person stuff is best however that was an effective way to reconnect. It made the world decelerate slightly bit and really feel like we might have deeper connections even when we couldn’t do it in individual.
That’s so thrilling concerning the canine. What’s the canine’s identify and what breed?
Meadow, and he or she’s a chocolate lab. She is an enormous lady now — about 90 kilos — and simply over a yr previous.
You juggle numerous tasks about The Workplace with the podcast (on iHeart and Spotify) and a brand new guide arising. Did you retain a great journal throughout your time on the present? How do you retain all of the tales straight?
The enterprise of tv was at all times attention-grabbing to me. I used to be a theater actor earlier than I moved over to movie and tv however I used to be at all times occupied with how reveals had been put collectively and packaged, how writers got here up with tales and simply all of the how and why of all of it. After I began the journey on the podcast and now the guide, Welcome to Dunder Mifflin, all the things has been based mostly on the query: Why is that this so fashionable? What’s it concerning the present that has made it No. 1 for years, even eight years after we stopped filming. I approached it like a true-crime podcast. The thriller isn’t who was killed or who disappeared however what occurred [on the show]?
I actually needed to return and take a look at casting selections, aesthetic selections, cameras, characters, writers, how the present was constructed, the ultra-realism, why it stays so fashionable and nonetheless finds new and youthful viewers, and many others. We’ve received effectively over 100 hours of recorded interviews accomplished for the guide and we might be publishing unique, never-before-seen photographs. I’m tremendous enthusiastic about it. For me, it’s been an exploration. I took some notes alongside the best way, however I assume my reminiscence is best than some individuals would guess, perhaps?